The rise of skincare awareness among teenagers has led to a growing trend of children as young as eight wanting to use adult products. Skincare expert Caroline Hirons has also praised the trend, saying that children are making “an informed, educated choice” about skincare. However, the British Association for Dermatologists has warned that some of the active ingredients found in products made for adults may be harmful to younger skin.
Among the trend’s supporters is 13-year-old Martha from south Wales. She started using skincare products nine years old, when she began watching YouTube and TikTok videos during the Covid lockdowns. Initially, Martha preferred simple, cheap products suitable for young skin, but she later became interested in Drunk Elephant and Glow Recipe, which contain ingredients for older skin. While Drunk Elephant’s products are sold in popular retailers, the founder has advised that young people stay away from the “more potent” products that contain acids and retinols, which can irritate sensitive young skin.
Despite the positive aspect of the skincare trend, some experts warn that children may be risking their skin by using adult products. Caroline Hirons, who has 700,000 followers on Instagram, has encouraged education about skincare, but has also said parents should feel confident in saying no to requests for expensive products. Marketing and events lecturer Lauren Josie Thomas warns that the #deinfluencing trend could have unintended marketing consequences for brands, but also recognizes that increased skincare awareness is a form of self-care for young people.
Despite the risk of potential harm from using adult skincare products, Martha and other teenagers like her remain fascinated by the beauty and skincare industry. Martha even checks ingredients in the products she buys, preferring brands with simpler ingredients to protect her sensitive skin. Her mother, Meinir, is supportive of her daughter’s interest, saying that Martha informs her even about animal testing and which brands to avoid. Other teenagers, like Elsa from south Wales, use social media to educate themselves on skincare, relying on TikTok and online shopping platforms to discover and purchase skincare products
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