Alter Festival, a new club culture event founded by the teams behind Wax Palace and Aurora Sound, has revealed its first lineup announcement, featuring DJ Love, mi-el, Melati, Ohmydais, Stolen Velour, and TSUNIMAN. The festival will take place from August 2 to 4 and will accommodate a 700-capacity crowd, played across two stages. Its founders intend for the event to offer more representation and inclusivity in club culture with a lineup at the forefront of women, non-binary, and LGBTQ+ bookings, hoping to rectify the lack of such acts in the industry.
The founders of Alter Festival, weighing in on the 2022 report by The Jaguar Foundation, which showed that only 28% of dance and electronic music artists performing at music festivals were women or non-binary, desired to foster a community spirit over the event and promote inclusive culture. With this effort, the event’s press release stresses that Alter Festival also aims to battle the “loneliness epidemic” and the sense of alienation felt by today’s young generations, encouraging shared meals, pub quizzes, campfires, workshops, and yoga.
Co-founders of Wax Palace and Alter Festival, Matilda and Ruth Dixon, want the event to bring people together, partly through the methods used to encourage them, such as creating no-phone zones, and partly through the performances where women are headlining the events, sending the message that the festival aims to rectify the gender gap in the club culture industry. Tickets for Alter Festival are available now, priced at £84.
Alter Festival ends with an important reminder from its promoters that inclusion should not just be limited to music festivals or club culture, but they should be extended to all dimensions of life. “We believe that creating spaces and opportunities that are welcoming and inclusive are adding value to society as a whole, and that’s what we’re striving to do.” This Festival is a step forward in creating a more inclusive and diverse environment in the club culture industry
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