Valentine’s Day is often dismissed as a “Hallmark holiday” created by marketers to exploit our emotions. However, contrary to popular belief, the holiday has been celebrated for centuries, long before capitalism came into play. The earliest evidence of a Valentine’s letter written in English dates back to 1477, when Margery Brews of Norfolk, England, sent a letter to her fiance John Paston, calling him “my right well-beloved valentine”. Even Geoffrey Chaucer’s 14th-century poem, Parliament of Foules, contains an earlier reference to Valentine’s Day – explaining that it’s the day “whan every foul cometh ther to chese his make” (when birds come to choose their mates).
Despite Valentine’s Day being steeped in history, Americans will spend $25.9bn on the occasion this year warns the National Retail Federation. But how can we make Valentine’s Day even more special whilst avoiding consumerist clichés? People all over the world are finding unique ways to celebrate the day of love, and we’d love to hear from you.
Positive News is calling on readers to share their Valentine’s Day tips and ideas while avoiding popular yet unoriginal gifts. You can share your suggestions by filling out a form on their website. It’s a great opportunity to showcase original ideas and help couples celebrate in a way meaningful to them, not just through the consumerism lens of the holiday.
It is important to support independent media
Read the full article on Positive News here: Read More