The first group of artists has been announced for the upcoming We Bridge event in 2024, including K-pop sensations Hwasa and Kiss of Life, along with Ampers&One and Cravity. The event will take place from April 26-28 at the Mandalay Bay Convention Center and Michelob ULTRA Arena at Mandalay Bay Resort and Casino. It will showcase a two-day music festival and a three-day convention. The We Bridge Expo is a 3-day cultural expo and a 2-day music festival that celebrates Asian entertainment and culture.
The event will also feature the Grammy Museum Stage returning for their own stage on the expo floor for all three days with special performances and Q&A sessions with music festival acts. We Bridge’s first event was held in 2023 and featured appearances and performances by K-pop artists like MONSTA X, Kang Daniel, and Dreamcatcher.
Alex Kang, CEO of Infinite Prospects Entertainment, remarked how thrilled he is to bring a celebration of Asian culture to Las Vegas, saying it’s one of the entertainment capitals of the world. Kang also mentioned introducing some new talents to American fans. Michael Stick, President, and CEO of the Grammy Museum described the event as a platform for cultural exchange and artistic expression, aligning with the museum’s values.
The tickets for We Bridge 2024 will go on sale to the public on February 1 at 10 am PST. The pre-sale starts on January 30 at 10 am PST. The prices vary between $128 to $288. Many more artists are expected to join with upcoming announcements
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