Men Up, a feature-length BBC drama, tells the story of a little-known Viagra trial and aims to get men talking and raise awareness about erectile dysfunction. The show is based on the story of a group of ordinary men who took part in the trial for Sildenafil UK-92,480, which became the popular drug known as Viagra. Erectile dysfunction can affect up to half of men over 40, according to the NHS. However, despite its prevalence, patients are often reluctant to talk about their problems, which can put their health at risk.
Men Up aims to help end the stigma around impotence issues by highlighting the experiences of the men who participated in the trial. The show’s cast and medical experts have urged men to talk openly about their health and impotence issues. While erectile dysfunction can be a common condition among older men, it may also be a sign of more deep-rooted health problems, such as diabetes, heart disease or low testosterone. As a result, experts have called for a public figure to raise awareness about the wider health implications of impotence.
The drama’s cast and crew believe that Men Up can help to change attitudes towards erectile dysfunction and impotence more generally. They argue that men need to think of their penis like a barometer of their health and seek help if they are experiencing any problems. Experts recommend that men use their penis as a health barometer and see a doctor as soon as possible if they are experiencing any problems.
Phaldut Sharma, who plays married accountant Pete Shah in Men Up, believes the show’s humour can help to break down some of the barriers to talking about impotence issues. He suggests that the show uses a spoonful of sugar to make the medicine go down, using comedy to address the issue. Ultimately, Men Up aims to show that impotence is common, normal and can be addressed with proper medical attention and support
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