The British government announced that they will not change the rules on selling goods in imperial measures after Brexit. Traders are currently required to use both metric and imperial measures, which caused controversy with the “metric martyrs” who were prosecuted for selling goods using only imperial measures. Although these rules were initially copied over after Brexit, Boris Johnson’s government announced they would be reviewed in order to “capitalise on the benefits of Brexit.” However, nearly 99% of respondents to an official consultation revealed they were happy with kilos and litres as measurement units for sales, and therefore the rules will remain unchanged.
However, the government has announced changes to restrictions in relation to how wine can be sold in stores. A new legislation to be introduced in the New Year will permit still and sparkling wine to be sold in “pint-sized” 568ml bottles for the first time, which was a favorite size for Sir Winston Churchill. It will also allow still wine to be sold in 200ml containers, which may provide more opportunities for canned wine in the market.
The UK earlier had imposed the rules of the EU which stated that traders could only display imperial measurements alongside metric units, and the imperial measurements could not be more prominent. The government’s decision not to change these rules comes after the overwhelming response to the public consultation which showed their preference for metric units.
On the other hand, the British government is reforming rules in relation to wine sales that were copied from the EU. The new regulations will broaden the options available to consumers. Shoppers will be able to purchase sparkling wine in 500ml bottles, still wine in 200ml containers, and still and sparkling wine in pint-sized bottles. It remains to be seen whether the reintroduction of pint-sized wine bottles will be popular among producers and bottlers
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