As the founder of Notonthehighstreet.com and the curated marketplace Holly & Co, Holly Tucker is a busy woman, especially around the festive season. In addition to overseeing her B Corp retail platform, she is leading the way in creating a more colourful and ethical alternative to Black Friday while sharing tips on how to make Christmas more joyous and less of a frazzling mental drain.
In an interview with Positive News, Tucker discussed how she reconciles her environmental beliefs with running a retail platform and why Christmas is a feminist issue. With regards to Black Friday, Tucker sees it as perpetuating an unsustainable retail model that benefits the retail giants. Three years ago, she launched Colour Friday as an alternative to showcase the talents of independent businesses across the UK. With a free Colour Friday content kit and adverts to share on social media, this campaign aims to encourage people to support small businesses instead.
Tucker believes that to “shop small,” one must “shop early.” Shopping early and planning ahead allows one to spread the cost of Christmas and reduce the stress of this already frantic season. It also allows people to buy thoughtfully, sustainably, and ethically. There is a cost to the planet and a cost to our culture for expecting quality and craftsmanship to fall into Amazon timeframes. For Tucker, “nothing of true value gets made and shipped within 24 hours.”
In shopping with small businesses, Tucker believes there is a feeling of magic that big retailers lack. Small businesses’ products are thoughtful and created with passion, care, and skill, and their customer service is always extra special. Small business owners bring genuinely creative and innovative ideas and products into our lives, bringing colour to our world. As such, small businesses are the future, and for Tucker, “this is the future if we want to reclaim the ‘human-ness’ of retail.
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