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Liverpool City Council’s Road Safety Team is inviting children and young people from the local area to participate in a competition to name four new characters designed to promote road safety. These characters will be central figures in educational materials prepared for schools across the city, aimed at teaching essential skills for staying safe while travelling near roads.
Designed with input from Liverpool schoolchildren, the four characters are intended to represent the diversity of young people in the city. Each character possesses unique traits and serves as a messenger for important safety information. While each character is primarily associated with a particular mode of transport—such as walking, wheeling, or being a car passenger—they will also be depicted engaging in different activities. This approach highlights the various ways children travel to school or enjoy their hobbies.
The characters will feature prominently in a range of upcoming road safety initiatives, including interactive campaigns, leaflets, booklets, banners, and lesson plans. These resources will be made available to educators, parents, caregivers, and youth leaders, all designed to foster greater awareness and understanding of road safety among young people. The project encourages direct involvement from children, making road safety education a collaborative effort within Liverpool.
Children aged between 4 and 16 years can submit their suggested names for one or all four characters, accompanied by a brief explanation of their choice. Entry forms are accessible at local schools, libraries, or by requesting them via email at road.safety@liverpool.gov.uk. All submissions must be sent by the closing date of Wednesday, 4 November. Winners will receive prizes, with a special awards ceremony planned for Monday, 30 November 2026 at 10 am in Liverpool Town Hall. Councillor Dan Barrington, Cabinet Member for Transport and Connectivity, expressed enthusiasm about the project, saying, “We want our road safety education to really resonate with young people, and who better to help us build these campaigns than the children themselves? I know that our young people are incredibly creative, and I can’t wait to see the imaginative names they come up with for our new characters. This competition is a fantastic, fun way to get people talking about road safety together.”
Read the full article on Liverpool Express here: Read More
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