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Range Rover has introduced its inaugural fully electric vehicle, following a delay of one year from the initially planned release date. This new electric model, produced at the Solihull site, represents a significant milestone in the brand’s electrification efforts. These developments are supported by substantial upgrades across several manufacturing facilities in the West Midlands.
Jaguar Land Rover (JLR), the parent company, has invested in retraining approximately 10,500 employees to adapt to electric vehicle production despite facing financial difficulties and announcing upcoming job reductions. The launch coincides with a period in which the Coventry-based manufacturer is grappling with declining profits, supply chain issues, and organizational restructuring in the wake of a cyber attack last year.
The company highlighted that the introduction of the Range Rover Electric will be backed by new battery and electric drive unit production lines. Around 9,000 workers at the Solihull plant and an additional 1,500 across the region have undergone training to prepare for the shift towards electrification. Furthermore, JLR’s Electric Propulsion Manufacturing Centre in Wolverhampton now manufactures battery packs and electric drive units alongside conventional internal combustion engines.
Martin Limpert, the managing director of Range Rover, referred to this new electric model as the culmination of ten years of “considered engineering.” Despite recent challenges, including a drop in profits to £66 million in the first quarter due to a factory fire at a Norwegian supplier, JLR remains focused on its product launches. The company acknowledges ongoing difficulties related to geopolitics, inflation, and regulations but believes these new vehicles position it well for the future
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