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Wales’ new home football kit has sparked mixed reactions among fans, with some critics likening the design on the red shirt to patterns commonly found on bus seats. The Football Association of Wales (FAW) unveiled the kit on Thursday, highlighting that its design draws inspiration from the long-standing tradition of Welsh double cloth weaving.
This latest kit marks Wales’ first collaboration with the sportswear brand Sudu, following the FAW’s split from Adidas after a partnership lasting 13 years. While opinions on football kits can vary widely, the FAW expressed pride in the creative journey behind the new Cymru home shirt, emphasizing that the design represents a fresh direction rather than relying on recycled concepts.
According to the association, Sudu engaged closely with both the FAW and fans to capture the essence of Wales’s national identity. The pricing for the kit reflects a range of options: a “pro” adult shirt costs £90, with a full set including shorts and socks priced at £136. Replica adult shirts are available for £70, while a complete children’s kit costs £89.
When compared to other home nations, England’s most expensive adult shirt is listed at £134.99, and Scotland’s is priced at £75. Despite these figures, some fans have expressed strong disapproval online, with one user condemning the design as the “worst Welsh shirt in history.
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