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After growing weary of dating apps, Angela Garwood decided to shift her search for romance away from screens and into real-world encounters by attending a variety of offline dating events to cultivate genuine connections.
Her experience with online dating had become a series of disappointments—bad dates, being ghosted repeatedly, and long stretches of messaging with men who never intended to meet in person. Among her encounters were a man who neglected to disclose he was already in a relationship, another who wanted to bring a friend along for “moral support,” and one who only revealed he lived across the country in Florida after weeks of chatting. What once felt exciting now seemed transactional and draining. Data from the Ofcom Online Nation 2024 report highlights this shift, showing a 16% overall decline in users across the UK’s top ten dating apps. For instance, Tinder’s UK user base dropped by 23%, Bumble by 26%, and Hinge by 9%. Meanwhile, younger generations long for the days before dating apps, while millennials like Angela yearn for the chance to fall in love serendipitously, face to face. As Angela reflects, dating apps are designed to keep users hooked, yet eventually, the excitement fades, leaving behind only exhaustion.
Responding to this changing landscape, singles are increasingly turning to offline alternative dating events. From dog walking meet-ups to gatherings in bookshops, these offline encounters prioritize chemistry over algorithm-based compatibility. Event organisers such as Original Dating and The Inner Circle report that in-person events have conversion rates to first dates exceeding 60%, compared to roughly 14% on apps. Driven by curiosity and a desire for authentic connection, Angela decided to step away from her phone and explore these live events herself.
At an Oxford speed dating event, Angela found the experience both
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