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At just 18 years old, Eleri Williams has managed to generate over £35,000 by reselling vintage football shirts, a venture she began during her GCSEs from her parents’ spare room. What started as a simple side hustle selling some old shirts belonging to her dad has now blossomed into a thriving business, with Eleri recently opening a physical store called Ballers CP in Cardiff’s Royal Arcade. The young entrepreneur’s aim is to fund her university education without accumulating debt, as she prepares to study law at Cardiff University.
Eleri’s journey began at 15 when she sold a few of her father’s vintage football shirts and decided to reinvest her earnings into purchasing more stock. This decision transformed her casual sales into a profitable business that, over three years, earned her a substantial £35,000 in profit. She described the experience as “completely overwhelming” and “a surreal experience,” especially when it culminated in opening a shop. Although the original intention was simply to raise pocket money for her teenage expenses—mainly online shopping—her efforts have exceeded every expectation.
The young businesswoman from Aberdare in Rhondda Cynon Taf emphasized how the enterprise allowed her to meet many other vintage shirt enthusiasts across the UK, people with fascinating stories and experiences. Balancing managing the store with her studies hasn’t been without challenges, but thanks to strong support from her parents, who help run the shop during her school commitments and exams, she’s been able to maintain a busy schedule. As she awaits her A-level results, Eleri feels ready financially and is determined to perform well academically to secure her place at university.
With rising concerns over student debt and the financial pressures faced by many young people, side hustles like Eleri’s are becoming more common. Her success highlights how such ventures can help cover living costs and even fund education. Eleri also mentioned that her business continuously sources shirts from various suppliers, local contacts, and resale platforms, always ensuring they sell only those items they find suitable. Among her prized possessions is a rare Super Furry Animals-sponsored Cardiff City shirt, a piece she treasures and chooses not to sell, while also fulfilling customer requests to find specific vintage football shirts whenever possible
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