Auto Amazon Links: No products found.
As the World Cup begins, Liverpool City Council is urging supporters to embrace the excitement of the event while being mindful about when to stop drinking in order to look after themselves and those around them. The campaign, titled ‘Call It! Enjoy More, Drink Less,’ is a collaborative effort involving Merseyside Police, Liverpool John Moores University, and the Police and Crime Commissioner. Its goal is to promote safer evenings out during one of the busiest times for the city, while upholding Liverpool’s status as a Purple Flag city, known for maintaining a lively and secure night-time environment.
With the expectation that large crowds will gather in the city centre’s pubs and bars to watch the matches, the campaign emphasizes that it is not about abstaining from alcohol altogether. Instead, it encourages people to develop the awareness and confidence needed to know when they or their friends have had enough. This approach aims to reduce the strain on emergency services and venues; Liverpool experiences thousands of alcohol-related hospital admissions annually and reports over 8,000 alcohol-related crimes. Alcohol significantly contributes to violent incidents, particularly impacting disadvantaged communities and exacerbating health inequalities.
Taking small but practical steps, such as spotting when a friend has consumed too much or opting out of an extra round of drinks, can prevent harm and ensure that nights out remain enjoyable. Cllr Harry Doyle, Cabinet Member for Health, Wellbeing and Culture, remarks: “Liverpool is known for its energy, culture, and hospitality. We want people to enjoy everything the city has to offer, especially during major events. This is about striking the right balance. Having fun while making sure we’re all looking out for each other, so everyone gets home safely.” Similarly, Professor Matt Ashton, Liverpool’s Director of Public Health, highlights the importance of informed decisions: “This campaign is focused on helping people make informed choices, like knowing when to stop, and looking out for friends.”
Merseyside Police’s Sergeant Craig Carmichael also shares insights on the role alcohol plays: “Most people enjoy a night out without any issues, but alcohol can sometimes play a role when situations escalate. Recognising when enough is enough, and supporting friends to do the same, can prevent incidents and help us keep everyone safe.” The campaign draws attention to UK licensing regulations, which prohibit serving alcohol to already intoxicated individuals and impose penalties for purchasing drinks for someone who is drunk. Jenny Coyle from Liverpool’s Alcohol and Tobacco Unit stresses that licensing laws are designed to protect everyone, encouraging both venue staff and patrons to uphold their responsibilities.
By uniting multiple partners across the city, the ‘Call It! Enjoy More, Drink Less’ initiative aims to foster safer drinking habits, support staff with necessary resources, and ensure that Liverpool continues to be a city where celebrations during major events can be enjoyed responsibly. It also complements the city council’s road safety efforts, reminding people not to drive after drinking. With more than 1,600 drink or drug-driving arrests recorded in 2024 and numerous collisions involving impairment, often linked to alcohol, planning ahead remains key to keeping the community safe
Read the full article on Liverpool Express here: Read More
Auto Amazon Links: No products found.