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Aylo, the company that owns Pornhub, has announced that it will be reinstating access to the site for certain users in the UK. This move comes after criticism that the age verification requirements mandated by the Online Safety Act (OSA) were applied inconsistently across the adult content industry. Aylo had previously chosen to withdraw from the UK market, labeling the regulatory framework as flawed.
The latest update specifies that Apple users who have verified their age on devices running the newest version of iOS will regain entry to Pornhub. The reasoning behind this decision is tied to the introduction of device-level age checks in iOS 26.4 for iPhones, and a similar update for iPads operating on the most recent iPadOS. Aylo has endorsed this approach, arguing that such system-wide identity checks represent a superior method to prevent underage access to explicit material.
Alex Kekesi, Aylo’s head of community and brand, emphasized the significance of Apple’s new verification system by stating, “With the release of iOS 26.4 Apple has introduced the world’s first ever device-based age verification solution for its users in the UK, a major first step towards a global solution that stands to better protect children everywhere.” He added, “As a result, today Aylo welcomes eligible age-confirmed UK iOS users back to Pornhub.” This partial reversal follows a series of disruptions caused by the OSA: in October 2025, Pornhub reported a dramatic 75% drop in UK traffic after stricter age checks were implemented. Several months later, Aylo effectively barred UK users from accessing explicit content, replacing it with non-adult material.
Aylo remains in dialogue with Ofcom, the regulatory body responsible for enforcing the OSA, to ensure compliance with age verification requirements. An Ofcom spokesperson reassured that while they closely monitor these developments, the ultimate responsibility lies with websites and applications to prevent minors from accessing adult content. They added, “Services can implement age checks at device account level, but they must be confident they can demonstrate to Ofcom their process is highly effective, and be ready to provide us with detailed information on this when we demand it.”
Among the updates, Apple has introduced a voluntary UK age-check system prompting users to prove they are over 18. This verification process uses data such as the length of time the user has held an Apple account, linked payment methods, or identity documents. Ofcom has praised these measures as a significant advancement in online child protection. However, some users have reported difficulties in proving their age, especially if they lack credit cards or driving licenses. Silkie Carlo, an advocate for digital rights, criticized Apple’s policy in March, asserting that by blocking access for those unwilling or unable to verify their age, Apple effectively creates a “child’s device” experience for millions in the UK
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