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Residents and workers in Herefordshire are expressing deep concern over the ongoing pollution of the River Lugg, which they say is causing substantial harm to the local economy. Since 2019, building activities in the region have been restricted due to increasing pollution levels in this environmentally protected river. These constraints have led to delays and financial burdens for many, including Jane and Tony Coyle, who have been forced to live in a caravan and later a shed on their building site while awaiting planning approval.
The Coyles initially purchased a plot in 2018 with permission to build a five-bedroom bungalow in Edwyn Ralph. However, their subsequent application to construct a smaller, eco-friendly three-bedroom home faced multiple postponements because of the building restrictions related to river pollution. Jane described the impact of these delays as costly and damaging, both financially and physically, noting that “this delay has cost us time, money and health.” They eventually received planning permission in 2025, but the extended wait led to significant extra expenses on legal fees, phosphate credits, and materials. Jane also highlighted the personal toll, mentioning that their daughters must rent local accommodation when they visit and that Tony has suffered serious health problems.
The restrictions, known as the Lugg Moratorium, were introduced by Herefordshire Council with the aim of protecting the river from further pollution. Under these rules, developers are required to purchase credits to offset the phosphate and nitrate pollution caused by construction, with funds directed toward wetland projects. Despite supporting the moratorium’s environmental goals, Leominster Town Council estimates that the restrictions have stalled around 2,000 new homes and renovation projects, damaging the local economy. The town’s mayor, Tessa Smith-Winnard, voiced her concerns, saying that the lack of available housing forces people into unsuitable living arrangements, while older residents worry about diminishing wildlife. She emphasized the connection between a thriving community and environmental health, stating, “Tourism is a big boost to our local economy, but who would want to canoe or swim in a dirty river?”
Currently, a legal case against poultry producers Avara Foods Limited, its subsidiary Freemans of Newent, and Welsh Water is set to begin in the High Court in London. The claim alleges that pollution in the River Lugg, as well as the Rivers Wye and Usk, is linked to chicken manure used as fertiliser and the release of untreated sewage. All three defendants deny the accusations. Avara has stated that the case is based on a misunderstanding and unsupported by science, while Welsh Water has highlighted its investment of over £76 million in recent years to improve water quality, warning that any financial penalties could reduce its capacity to fund essential services. Meanwhile, local painter and decorator Matthew Newman criticized the prolonged delays in renovations due to the moratorium, lamenting that many historic buildings are falling into disrepair and that the town’s vibrancy has declined as a result
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