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Liverpool City Council has unveiled a comprehensive strategy aimed at addressing the harms caused by gambling, with a particular emphasis on young adults and those identified as most vulnerable. This citywide initiative seeks to bring together a variety of local stakeholders, including those from health services, social care, education, criminal justice, and community organizations, to provide unified support, prevent harm, and diminish the stigma associated with gambling-related issues.
Gambling can lead to profound negative effects, such as financial difficulties, mental health problems, breakdowns in personal relationships, and involvement with crime. In Liverpool, approximately one in six young adults experience harm linked to gambling, with men and financially disadvantaged individuals disproportionately affected. The hidden nature of these harms, combined with the stigma attached to them, often discourages those impacted from reaching out for help.
The council’s plan is built around prevention and guided by evidence, focusing on early intervention and support tailored to local needs. It also aims to enhance referral systems, expand treatment access, and reduce exposure to gambling-related risks through responsible licensing practices, stricter advertising policies, and active community involvement. This multifaceted approach is designed to tackle the problem from multiple angles, ultimately enhancing residents’ well-being across the city.
Councillor Harry Doyle, Cabinet Member for Health, Wellbeing, and Culture, highlighted the broad impacts of gambling harm, stating, “Gambling harm has real and practical consequences: debt that spirals, pressure on family finances, strain on relationships, and impacts on mental health. It affects individuals directly, but it also places stress on families and wider support networks.” He emphasized the plan’s commitment to partnership and reducing stigma: “We want people in Liverpool to know that asking for help is a sign of strength, not shame.”
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