Why tartan is 'having a moment' in fashion again

Why tartan is 'having a moment' in fashion again

Highland-inspired fashion is experiencing a resurgence, blending traditional Scottish heritage with contemporary style in a way that appeals to today’s fashion-forward consumers. Whether influenced by popular media like the TV show *The Traitors* or a renewed interest in British heritage aesthetics, tartan and plaid patterns are once again at the forefront of fashion trends. Alexandra Fullerton, a fashion stylist and writer, explains that “major designers, echoed by the high street, are creating collections that work for a more outdoorsy lifestyle,” or at least one that projects that vibe.

This revival is visible in various forms, including the UK version of *The Traitors*, filmed near Inverness at Ardross Castle. Presenter Claudia Winkleman’s wardrobe highlights this blend of Highland gothic and haute couture, combining traditional styles with unexpected twists. Though her outfits might appear designed for a pheasant shooting outing, they primarily serve a fashion statement. Fullerton notes that this is part of a larger heritage-inspired trend influencing mainstream fashion into 2026, fueled in part by an ongoing fascination with British heritage style.

Annabel Stewart, a Scottish designer born in Lochinver, is one of the creators at the heart of this movement. She describes her fashion line as a “love letter” to her family and roots, drawing on the landscapes, people, and traditional attire from her upbringing for inspiration. Stewart’s debut collection, inspired by her parents’ wedding—where Stewart tartan was omnipresent in waistcoats, kilts, and dresses—reflects a deep personal connection to her heritage. At 30 years old, she aims to merge this pride in tradition with modern, ready-to-wear pieces. Employing traditional techniques such as pleating and sourcing

Read the full article from The BBC here: Read More