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Rapper Snoop Dogg has expressed his ambition to elevate Swansea City’s profile and establish the club as a “global name.” The 54-year-old artist became a co-owner and investor in the Championship club last July after acquiring a minority stake. His enthusiasm for football aligns with a longstanding desire to invest in a soccer team, with a clear focus on supporting Swansea’s efforts to return to the Premier League.
Speaking to Wales Online, Snoop Dogg shared his vision for the club, emphasizing the need for financial backing to achieve promotion. “We want to take Swansea to the Premier League, and to do that we are going to need money – that’s the reality of the game these days,” he said. He aims to bring in sponsorship deals and publicity that will cast the club into a wider, international spotlight. Despite his global fame and achievement of selling over 30 million albums worldwide, Snoop Dogg has yet to attend a Swansea match personally, though his son, Cordell Broadus, was present in the directors’ box during a draw with Watford last August.
Alongside Snoop Dogg, other notable figures have joined Swansea’s ownership group. American billionaire Martha Stewart became a co-owner in December, joining the rapper and renowned footballer Luka Modric, the latter having been the first celebrity co-owner since April. Stewart was recently spotted in Wales during the club’s match against Wrexham just before Christmas. Meanwhile, Swansea’s American owners, led by Brett Cravatt and Jason Cohen, see the involvement of such high-profile individuals as a way to raise the club’s standing and generate additional revenue.
Snoop Dogg remains eager to engage directly with the club’s loyal supporters, expressing a desire to meet fans and hear their perspectives when he eventually visits Swansea United’s home stadium. “These fans are passionate, they are real, and I want to hear what they got to say when I am in Swansea,” he said. For the rapper, investing in Swansea represents the fulfillment of a dream that had been years in the making, motivated by the belief that the timing was finally right to take this step
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