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A new initiative to increase blood donors is being introduced by encouraging people applying for a driving licence to register as blood donors. This campaign aims to target young people, as more than half of regular blood donors are over the age of 45. The Driver and Vehicle Licensing Agency (DVLA) will include a link to register as a blood donor in emails sent out following driving licence applications, reaching millions of people each year.
People as young as 16 can register to donate blood, with donations accepted from the age of 17. The partnership between the DVLA and NHS Blood and Transplant (NHSBT) hopes to replicate the success of a previous initiative that allowed driving licence applicants to join the organ donor register since 1994. According to NHSBT, around 70% of people who signed up to the register did so through this prompt. Altaf Kazi, assistant partnerships director for NHSBT, sees the partnership as a great opportunity to reach more younger donors who can potentially donate for a lifetime.
Hospitals in England require 5,000 blood donations daily to treat patients with various conditions such as traumatic injury, childbirth, blood disorders, and cancer treatments. The NHS has been facing a blood shortage and issued an “amber alert” calling for 200,000 new donors to maintain a safe and reliable supply. Officials highlight the critical need for more O negative blood donors, as this blood type can be transfused to the majority of patients. The partnership between DVLA and NHSBT is seen as a valuable opportunity to boost blood donations and help save lives
Read the full article from The BBC here: Read More
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