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Is there a discrepancy in the style levels of your relationship, and is that always a negative thing?
Ifesinachi Mamah, a 23-year-old from east London, insists that she couldn’t be with someone who doesn’t put effort into their appearance. “I would just want us to both look good,” she says. The concept of a “swag gap” is emerging on TikTok to describe couples with a noticeable style difference. One partner may appear less fashionable or not put as much effort into their appearance compared to their significant other.
A prime example of this is seen in the contrast between Justin Bieber and his wife Hailey. Justin was spotted wearing a grey tracksuit with yellow Crocs and a pink cap, while Hailey donned a chic red mini-dress with matching accessories. Newlyweds Selena Gomez and Benny Blanco are also frequently mentioned as having a swag gap in their relationship.
In TikTok videos, individuals discuss past relationships characterized by swag gaps, with some like Ifesinachi expressing their unwillingness to be in such a situation. According to Ifesinachi, a swag gap occurs when two partners do not align in terms of aesthetics, clothing, and even lifestyle. The partner more invested in fashion and appearance may feel that the other doesn’t care about their look, leading to potential conflicts beyond just a mismatched public appearance.
Dating coach Vicki Pavitt suggests that swag gaps can create tensions as individuals want to feel proud standing next to their partner. This disparity in style could lead to feelings of disrespect within the relationship. Relationship psychologist Anjula Mutanda adds that a more fashion-forward partner might perceive themselves as superior based on appearance, potentially creating an unhealthy power dynamic. Instead of trying to change their partner’s style preferences, it’s essential to uplift and encourage them, says relationships coach Persia Lawson
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