'Buy one, get one free' deals for unhealthy food banned in supermarkets

'Buy one, get one free' deals for unhealthy food banned in supermarkets

In England, as of Wednesday, price or multibuy promotions on unhealthy food and drinks, such as “buy one, get one free” deals, will be prohibited in supermarkets, larger high street shops, and online retailers. This measure, which has been in contemplation for years but postponed due to the cost-of-living crisis, is being implemented to address the issue of obesity, particularly in children. According to ministers, these restrictions are a crucial step to combat obesity and the associated health problems.

Additionally, free refill promotions of certain drinks in restaurants and cafes will also be banned. Following this, there will be restrictions on advertising less healthy food and drink on television before 21:00, with a complete ban on online promotions starting in January. The Department of Health and Social Care has emphasized that these measures are essential in ensuring that children have a healthy and happy start in life by preventing obesity-related health complications that burden the NHS with significant costs.

To define what food and drinks are deemed unhealthy, the government has introduced a classification system based on products believed to have the most impact on child obesity. This classification encompasses fizzy drinks containing sugar, such as lemonade and cola, as well as a variety of food items like crisps, sweets, chocolates, pastries, and certain pizzas. The move to restrict promotions and advertising of unhealthy products stems from the alarming rise in obesity rates, affecting more than a quarter of adults and a fifth of children in primary school, according to Greg Fell, president of the Association of Public Health Directors

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