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A tanning salon chain based in Scotland has been reprimanded by the advertising watchdog for making “irresponsible” claims about the health benefits of sunbed use. Indigo Sun, which operates over 100 tanning salons across the UK, came under fire for stating that moderate sunbed use could reduce deaths from cancer and heart disease based on a study from the University of Edinburgh.
The Advertising Standards Authority (ASA) ruled that the claims made by Indigo Sun were “misleading and unsubstantiated.” The watchdog pointed out that the study referenced in the ad was taken out of context and did not support the specific claims made by the company. The ASA also highlighted that the age range of the study participants was not representative of the UK population.
Following the ruling, Indigo Sun agreed to remove the controversial ad from its website. The company’s chief executive, Frank Taylor, expressed disappointment with the ASA’s decision, citing the credibility of the University of Edinburgh and the large sample size of the study. However, he stated that the intention was to share scientific information rather than make irresponsible assertions.
In response to the controversy, Indigo Sun stated that it would comply with the ASA’s request and emphasized that under-18s are prohibited from using sunbeds in the UK. The company also acknowledged the importance of public health recommendations regarding the risks associated with sunbed use
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