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Planning a wedding is often considered one of the most significant days in an individual’s life, and the pressure to look perfect is immense. Weight-loss medications like Ozempic, Mounjaro, and Wegovy have become popular among brides looking to shed pounds quickly before their big day. The rapid weight loss experienced by some brides has caused bridal companies to reevaluate their operations in order to keep up with the demand.
An estimated 1.5 million people in the UK are using weight loss jabs, which are designed to suppress appetite and facilitate weight loss. Seamstress Angie Smith has encountered 11 brides this year alone who have opted for these drugs to aid in their weight loss journey. Some brides have experienced such drastic weight loss that it has led to costly and stressful last-minute alterations to their wedding dresses.
Rhiannon Brown, a seasoned bridal alterations professional, has noticed an increase in the number of brides rapidly shedding weight with the help of weight-loss jabs. She emphasized the importance of honesty from brides regarding their weight-loss journey to avoid additional charges for multiple dress alterations. Meanwhile, wedding podcast hosts Georgie Mitchell and Beth Smith noted the taboo nature of weight-loss jabs and the pressure brides face on their highly documented wedding day.
As brides continue to gravitate towards weight-loss jabs to achieve their desired look on their wedding day, seamstresses and wedding industry professionals remain flexible to accommodate their changing bodies. The impact of these weight-loss methods on the industry is expected to be temporary, as professionals work to adapt to these evolving trends and support couples in achieving their wedding day visions
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