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Holly New, a fashion designer who recently completed a master’s degree in Digital Fashion Innovation at Arts University Bournemouth, had the incredible opportunity to design a custom outfit for singer NØELLE to wear during a virtual concert inside the popular video game Fortnite. She described the experience as “amazing” and highlighted the excitement of designing clothes in Virtual Reality (VR) compared to traditional fashion.
Being hailed as the world’s first VR fashion designer, Holly New expressed her enthusiasm for this innovative field. Through the VR fashion design process, she draws over 3D avatars of her subjects in the digital space, creating unique and immersive fashion experiences. She emphasized the benefits of VR fashion, such as faster design processes, increased collaboration, and reduced waste in terms of fabric sampling.
Fortnite, a game with approximately 400 million registered players, has hosted virtual concerts by artists like Lady Gaga, Billie Eilish, and Travis Scott. Holly New’s collaboration with Copper Candle, a company that produces virtual theatre and live events in Fortnite, showcases the growing intersection of fashion, gaming, and VR technology. As she continues to push boundaries in the digital gaming and fashion realms, New aims to make VR fashion industry-wide, bridging the gap between virtual and physical fashion experiences.
Overall, the fusion of fashion and technology in virtual spaces like Fortnite provides a platform for creativity and innovation in the industry. Holly New’s pioneering work as a VR fashion designer sets a precedent for new possibilities in the field, as she strives to make virtual reality fashion more accessible and widespread
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