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Catrin Nye and Adam Eley reported for BBC News that the government is calling for baby food manufacturers to reduce salt and sugar levels in their products. Additionally, they are being urged to stop promoting snacks for babies under the age of one. The new guidance also emphasizes restricting marketing claims that lack scientific evidence to back up health benefits.
A previous investigation by BBC Panorama highlighted the lack of essential nutrients in popular baby food pouches, leading to concerns about misleading parents through marketing tactics. Despite industry claims of providing high-quality and nutritious foods, there is a push for more transparency and responsibility in labeling practices.
According to Dr. Alison Tedstone, a former chief nutritionist to the government, there has been a concerning trend of disguising unhealthy baby snacks as nutritious options. This has raised questions about the prioritization of profit over the health of children and the need for manufacturers to improve the overall quality of their products.
While the guidelines are voluntary at this stage, there is hope that companies will comply to enhance child nutrition. However, concerns remain about the clarity of the guidelines and the potential for companies to exploit loopholes. The government has hinted at considering additional measures if businesses fail to implement the guidelines by 2027, with campaigners advocating for more stringent mandatory regulations
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