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Written by: Mark Johnson
Analysis reporter
The latest report from Ofcom has revealed a shift in viewing habits in the UK, with YouTube now ranking as the second most-watched media service after the BBC. Younger viewers are increasingly turning to YouTube as their first choice when turning on their smart TVs, while older age groups are also consuming more content on the platform.
According to Ed Leighton, Ofcom’s interim group director for strategy and research, traditional scheduled TV is becoming less popular among younger audiences, with YouTube becoming the go-to platform. This trend is not limited to younger viewers, as older adults are also incorporating YouTube into their daily media consumption.
In response to changing audience preferences, YouTube has started to showcase more traditional TV-like content, such as long-form interviews and game shows. This shift positions YouTube as a direct competitor to ad-supported TV services and offers broadcasters a new way to reach broader audiences. Public service broadcasters are recognizing this change and are adapting to meet audiences in the online spaces where they now spend more of their time.
While streaming services continue to rise in popularity, broadcast television still holds a significant share of in-home viewing, accounting for 56% of total viewing time. Despite a slight decline in overall viewing time in 2024 compared to the previous year, broadcast television remains a key player, especially during major events like Christmas. The most-watched moments of last year, including popular shows like “Gavin and Stacey: The Finale” and “Wallace and Gromit: Vengeance Most Fowl,” highlight the enduring appeal of linear TV in the UK
Read the full article from The BBC here: Read More
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