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In a groundbreaking move by Google, a new tool is being introduced in the UK that will revolutionize how search results are generated using artificial intelligence (AI). Instead of the traditional list of search results with blue hyperlinks, individuals opting for “AI Mode” will receive a conversational-style answer with fewer links to external pages. This innovative search tool is not intended to replace Google’s current search platform, which handles billions of queries daily.
The incorporation of AI into search tools is anticipated to become more prevalent, raising concerns among organizations, companies, and publishers that heavily rely on search traffic. Retailers and news outlets, among others, benefit from web traffic driven by Google search results. These businesses can also pay for prominent placements in search results as a form of advertising. However, the shift towards AI-generated responses, which contain fewer direct links, could potentially disrupt this model.
Google’s rollout of AI Mode has already had an impact on click-through rates from search results. The Daily Mail reports a significant drop in clicks to its links following the introduction of Google’s AI Overview feature. Concerns have been raised by businesses that fear reduced website visits due to AI summaries replacing traditional search result links. Despite the apprehensions, Google’s product manager for search, Hema Budaraju, remains optimistic about the potential of AI technology to enhance information-seeking experiences.
The implementation of Google AI Mode is a response to changing search behaviors, with people increasingly turning to AI chatbots for quick answers to queries. Google’s Gemini AI platform powers the new tool, which has already been launched in the US and India and is scheduled for release in the UK. As users pose more elaborate questions, the search engine adapts to provide relevant and detailed responses. Although concerns about the accuracy of AI-generated summaries persist, Google emphasizes its commitment to sustainable technology practices amid escalating environmental concerns about AI usage and its impact on energy consumption and water resources
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