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Authors Liv McMahon and Zoe Kleinman have reported that EE will be introducing new phone plans next month, specifically targeting teens by restricting internet access as long as they are not using wi-fi. The Sim-only mobile plans are designed to filter web content at various levels, depending on the age of the user, with different tiers of protection in place. Additionally, features such as reduced internet speeds for younger teens to limit streaming and protection against scam calls will be included in the plans.
As the UK’s first major network to introduce smartphone plans for under-18s, EE aims to provide more protections for teen smartphone users and parents. Although the content restrictions do not apply to content viewed using wi-fi, EE believes the new plans will offer significant benefits. These Sim-only plans, starting from £7 per month when launched in August, will cater to different age groups with the three tiers providing varying levels of web access controls.
Despite the positive reception of EE’s new mobile plans, many adults express confusion and feeling overwhelmed by the vast array of safety features available. EE ambassador Konnie Huq likened the experience to “mum in the old days”, highlighting the challenges of navigating parental controls. While tech analyst Paolo Pescatore acknowledges the positive move from EE, he notes that implementation of such controls remains complex. The initiative demonstrates progress towards creating safer online environments for children.
In addition to the plans, EE will offer in-store appointments for families to receive guidance on using smartphones safely, alongside providing resources for parents to facilitate conversations with their children about owning a phone. Internet Matters’ Carolyn Bunting MBE commended EE’s efforts as positive steps towards supporting families. These initiatives also align with a broader industry trend of tech companies making it harder for children to access harmful or explicit content online
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