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A recent advertisement from Marks & Spencer (M&S) has been deemed inappropriate by the Advertising Standards Authority (ASA) due to concerns about the model’s appearance of being “unhealthily thin.” The ASA cited factors such as the model’s pose, choice of clothing including “large pointed shoes” that accentuated the slimness of her legs, as reasons for banning the advert. The ASA mandated that the advert should not be displayed in its current form and M&S must ensure that future images do not depict models as unhealthily thin.
The banned advertisement, which featured a model wearing a white off the shoulder top, slim-fit trousers, and pointed shoes, was previously featured on the retailer’s app. The ASA also pointed out that the model’s head seemed out of proportion with her body, further emphasizing her small stature. M&S responded by explaining that the model’s pose was intended to convey confidence and ease, not slimness, and that the shoes were chosen for stylistic purposes only. They also clarified that the pose has been stopped and the images have been removed.
In a similar incident earlier in the year, a Next advertisement for blue skinny jeans was also banned by the ASA for portraying the model as “unhealthily thin.” Next defended the model’s appearance, stating that she had a “healthy and toned physique.” This incident reflects a broader trend of ASA cracking down on advertisements that promote unhealthy body images, including recent bans on Instagram posts promoting weight-loss products.
Marks & Spencer emphasized that all their models are chosen not only for their professional suitability but also for their health and well-being. The retailer assured that they take necessary steps to ensure their models are in good health and comply with industry standards to avoid promoting unhealthy body images. This incident highlights the ongoing scrutiny of advertising standards in the fashion industry and the importance of promoting diverse and healthy body images in marketing campaigns
Read the full article from The BBC here: Read More
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