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In a harrowing incident, Eve Thomas witnessed the aftermath of a crash involving her badly injured father, Nigel. As paramedics worked to save him, Eve was surrounded by people capturing photos and videos to share on social media. Unfortunately, misinformation spread rapidly online, leading to loved ones being wrongly informed of Nigel’s death. This traumatic experience led Eve to develop post-traumatic stress disorder (PTSD), emphasizing the detrimental impact of sharing images of such events without thinking of the consequences.
Now 25, Eve reflects on the distressing memory of being on a bus full of children filming and taking pictures of her father receiving treatment from the air ambulance. Nigel suffered severe traumatic brain injuries and numerous physical wounds as a result of the accident. Eve expressed her struggle with the incident being documented and discussed online, as it created a narrative that did not accurately represent her father’s vulnerable state at the time. Despite attempts to have the material removed from various platforms, the impact of knowing such footage existed remains with her.
Inspired by Eve’s story, the campaign “It’s Not Your Story To Tell” was launched to urge the public to consider the consequences of sharing images of traumatic incidents. Inspector Nia Lambley of South Wales Police emphasized the importance of using phones to call for help rather than to film and upload images to social media. Lambley highlighted the loss of dignity suffered by individuals when their vulnerable moments are exploited for likes and comments online. The campaign seeks to raise awareness about the negative effects of documenting sensitive situations on those involved, including emergency workers who strive to provide dignity and respect in such moments.
The detrimental impact of individuals livestreaming traumatic incidents was underlined by Lambley, who recounted instances where the public’s actions interfered with police efforts to deliver tragic news with dignity. The distress caused by the circulation of photos and videos of victims in their final moments contributes to a lack of control over the dissemination of sensitive information. Andrea Bradley, operations manager for the South Wales Trauma Network, emphasized the negative experiences faced by professionals when individuals record their efforts to save lives. The campaign aims to shed light on the profound effects of recording and sharing sensitive images on both those directly involved and the emergency workers striving to provide care and support
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