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A Liverpool-based company specializing in pet products, known as Boss Pets, has been instructed to remove its website due to a trademark infringement claim from the renowned fashion brand Hugo Boss. The term “Boss” is a commonly used slang expression in Merseyside, signifying something as impressive or outstanding. Ben McDonald, a resident of Bootle, founded the online pet health supplies enterprise in February, as reported by the BBC.
Upon receiving a notification from the brand demanding the cessation of using the word, McDonald, who identifies himself as a local entrepreneur from Bootle, expressed feeling devastated as he had invested all his resources into launching the business. The brand’s ultimatum demanded the removal of his website within 10 days or else face potential legal ramifications. McDonald’s attorney, Francis McEntegart, defended his client by emphasizing that the small-scale pet wellness products business would not pose a threat to the profits of Hugo Boss.
A spokesperson for Hugo Boss acknowledged the colloquial usage of the term but stressed the importance of safeguarding their brand rights. Despite recognizing the widespread use of the English word “boss,” the company asserted its responsibility to uphold trademark protocols globally and address any ambiguous cases when necessary. The fashion conglomerate’s stringent enforcement of its trademark was evident in past incidents, such as comedian Joe Lycett’s temporary name change to Hugo Boss in response to cease-and-desist notices sent to small enterprises and charitable organizations incorporating the term “boss” in their names.
The German fashion powerhouse’s strict stance on trademark protection highlights its commitment to preserving its brand identity and reputation. By engaging in legal measures to safeguard existing trademark rights, Hugo Boss ensures its distinctive labels, Boss and Hugo, are shielded from potential commercial encroachments. The company’s proactive approach to monitoring potential infringements reflects its dedication to maintaining a strong corporate image in the competitive global marketplace
Read the full article from The Guardian here: Read More
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