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The 89 Percent Project is a global initiative aimed at shedding light on the overwhelming public support for stronger climate action. Despite the fact that 89% of people worldwide desire more significant government intervention on climate change, many individuals remain hesitant to voice their opinions, erroneously thinking they are in the minority. This initiative, spearheaded by Covering Climate Now (CCN), a global coalition focused on improving climate journalism, seeks to dispel this misconception and empower individuals to speak up about their concerns.
Leading news organizations from around the world have joined forces to amplify the voices of the ‘silent majority’ who care deeply about the environment. Through The 89 Percent Project, outlets like The Guardian, Time magazine, Reuters, and Al Jazeera are working together to challenge the prevalent belief that public support for climate action is lacking. This narrative shift aims to move the discourse away from division and inaction towards a shared sense of possibility and common purpose.
According to CCN co-founder Mark Hertsgaard, the global media has been surprised by the overwhelming support for climate action, as many reporters were unaware of the extent of public backing for stronger environmental policies. This collective misunderstanding, known as ‘pluralistic ignorance,’ has hindered public discourse and collective action on climate issues. However, recent studies have shown that a vast majority of individuals are willing to contribute financially to climate causes, further underscoring the broad support for environmental initiatives
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