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The morning routine of the founder of ethical fashion brand Community Clothing involves tending to his pigs, Hazel and Acorn, before heading to the factory in Blackburn. Here, he engages in the ritual of exchanging greetings with the shopfloor staff, indicating a sense of normalcy and connection within the workplace. This routine sets the tone for his work day, emphasizing the importance of simple pleasures and human interactions.
One source of optimism for the founder is the shift towards thoughtful consumption and supporting ethical brands. Through his book, “Less: Stop Buying So Much Rubbish: How Having Fewer, Better Things Can Make Us Happier,” he has influenced individuals to consider the impact of their purchases on others. This pride in promoting conscious consumerism showcases his commitment to ethical practices within the fashion industry.
The founder expresses disdain towards the excessive greed prevalent in society, particularly when it leads to disregard for both people and the environment. This frustration with irresponsible behavior highlights his values and principles regarding ethical conduct. By denouncing such actions, he advocates for a more compassionate and sustainable approach to business practices.
The motivation behind the founder’s work stems from a desire to create a lasting impact through Community Clothing. Building a business grounded in quality and ethical values, he envisions a future where his legacy continues to thrive beyond his own involvement. This dedication to sustainable practices and social good underscores his commitment to making a positive difference in the world
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