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Samii Wood, a 41-year-old professional cuddler based in Bedford, regularly organizes group cuddle sessions known as “cuddle puddles.” These gatherings involve participants coming together to share platonic touch and comfort in a nest of cushions and blankets. Samii, who also offers one-to-one cuddle therapy, strongly believes in the healing power of human touch. She emphasizes how touch can boost serotonin levels, known as the feel-good hormone, and increase oxytocin levels, the love and bonding hormone.
Participants in Samii’s cuddle sessions range from individuals dealing with nervous system issues, post-traumatic stress disorder, or loneliness. Despite common misconceptions, Samii stresses that her sessions are not limited to any specific demographic but instead cater to a diverse group of individuals seeking comfort through touch. One attendee, Pep Valerio, shares how the act of cuddling, even with strangers, can provide a sense of healing without the need for words, creating a safe space for emotional release and support.
In addition to group cuddle sessions, Samii also offers one-to-one sessions tailored to individual needs. These sessions may involve activities like sitting close together, talking with an arm around them, or engaging in nurturing touch such as back stroking or cradling. Samii ensures that all interactions are strictly platonic, clothed, and consensual. She emphasizes the importance of establishing boundaries and consent to maintain a safe and nurturing environment for all participants.
While cuddle therapy may seem unconventional to some, studies have shown that touch can have significant physical and mental health benefits. According to research by Danish neuroscientist Dr. Julian Packheiser and colleagues, touch from a familiar person or a healthcare professional can offer similar health benefits for adults. However, Professor Sophie Scott from University College London highlights the importance of the relationship between individuals during touch-based interactions, suggesting that safety and familiarity are crucial factors in reaping the benefits of touch therapy
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