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nz – were quick to point out that their fruit pouches are labelled as ‘no added sugar’, and that they contain only the natural sugars from the fruit itself.
Little Freddie told us that its fruit and yoghurt pouches were not intended for babies below six months old, and that its aim was to help parents introduce new and diverse foods to their weaning babies.
In response to the lab results, Dr Tedstone criticised the current system of baby food pouch regulation.
“It’s not right, it’s not fair, it’s not good,” she said.
“Even the best-intentioned parents are going to be at risk of feeling guilt about potentially using these products and we should not be in that position,” she added.
The root of the problem, she said, was “marketing baby foods and baby foods specifically as a way in which you can perhaps reduce health risks of your children … [when] there are plenty of other ways to do this that don’t involve spending an absolute fortune on pouches.”
She concluded: “It’s the companies who are growing their own businesses who have got big money, who are taking advantage of those parents.”
Public health experts have also called for tighter regulation of baby food pouches.
“As a nutritionist, you’d be thinking the most nutritionally important thing they are eating is these pouches,” said Dr Emma Derbyshire, a specialist in maternal and infant nutrition at Manchester Metropolitan University.
“Often they are nutrient-poor and nutritionally unbalanced,” Dr Derbyshire added.
“This situation whereby parents are trusting these products to be nutritionally complete and balanced, where they’re clearly not, is concerning,” she said.
All of the brands told the BBC they were committed to infant health and had stringent quality control measures in place to ensure their products met UK regulations.
Piccolo said it wanted to be as transparent as possible in its communication to parents, and provide enough information so they could make their own informed choices.
Heinz said it had been making trusted baby foods for generations and that its “first priority is the health and nutrition of all our consumers”.
Lidl said it took the health of its customers “very seriously” and that clear, transparent labelling was a priority for the brand.
Aldi also stated that it was committed to offering its customers “a range of high-quality products”, while Ella’s Kitchen described each product as being “a carefully balanced combination of ingredients”.
Little Freddie similarly said its “great tasting food” was created by nutritionists and paediatricians, and that the health of babies and the welfare of the planet were at the heart of everything they do
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