Culture reporter Paul Glynn examines the UK TV and film industry’s struggle to produce high-end British content in the face of competition from streaming giants like Netflix, Amazon, and Apple TV. The Culture, Media and Sport (CMS) committee has called for a share of the revenue generated by these streaming services to be invested back into supporting British TV production. This move aims to safeguard the creation of distinctly British dramas that contribute to the country’s identity and talent pipeline.
The report emphasizes the importance of dramas like Adolescence in shaping national conversations and showcasing British talent. It urges streaming companies to contribute 5% of their UK subscriber revenue into a cultural fund specifically for financing British drama. Despite recent successes of big-budget blockbusters made in Britain, there are concerns that independent British producers are being overshadowed by increased inward investment in the industry.
While the UK remains a key production hub for Netflix, concerns about crowding out local talent and stories persist. The Association for Commercial Broadcasters and On-Demand Services (COBA) warns that a levy on streaming services could negatively impact existing content budgets for UK shows and potentially harm public service broadcaster dramas. The report also highlights a decline in domestic high-end TV production in the UK, signaling the need for greater support and resources for British producers.
In response to these challenges, industry experts call for measures to support freelancers, boost creative works licensing in the age of artificial intelligence, and raise awareness about film and TV employment opportunities. The report recommends launching a national campaign to showcase the diverse skills required in the industry and proposes initiatives like ensuring a minimum hourly wage or guaranteed basic income for freelance workers. As the industry navigates changes brought on by streaming platforms, the focus remains on preserving the unique and distinctive output of British TV and film
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