resilience when faced with criticism from some quarters. “The duchess is dealing with the backlash in her own way.
Learning to laugh off the criticism may be part of a broader strategy to focus on the positive aspects of their brand.
One former associate believes that Meghan has “an instinct to pivot towards optimistic speculation”.
“It’s beyond criticism for many to act performatively,” says Mr Nierman.
And though the noise around the programme has been negative, the focus has remained on the fact that she is taking control of her own narrative.
However, it could be a different story behind closed doors. With Love, Meghan’s failure to fully reach the same high that Harry and Meghan have in their public images could have an impact on their long-term strategies.
One line of thought is that the show represents a shift – however shaky – towards a new era for the couple, as they push further towards financial independence.
Indeed, there are already signs that the Sussexes are branching into new territory with their Archewell Foundation – be it through their work with the US celebrity chef José Andrés, their spot on the Time 100 list, or a partnership with Procter & Gamble.
Books and TV may be stumbling blocks for Meghan and Harry, but they are determined to keep finding their feet in the world.
As Crawford puts it: “Their strength lies in their dynamic, their inspiring messages, and their resilience.”
