The imposition of tariffs by President Donald Trump has created a ripple effect on UK businesses that heavily rely on exports to the US. With nearly £60 billion worth of goods shipped across the Atlantic last year, the UK market is a vital one for many British companies. The recent announcement of a 10% tariff on virtually all UK products has left many businesses reeling, unsure of what the future holds.
Food and drink, a sector that exports billions of pounds worth of goods to the US annually, has already felt the impact of the tariff threat. For Joe & Seph’s, a luxury popcorn-maker based in London, the uncertainty has resulted in fewer orders from US retailers. While the 10% tariff may not be as severe as initially expected, the company is now looking to expand its exports to other regions like the Middle East and Asia to mitigate potential losses.
In the chemicals industry, companies like Robinsons Brothers in West Bromwich see an opportunity to reclaim US customers from cheaper competitors in China and India. The 10% tariff on UK goods may actually make their products more attractive compared to those from other countries facing higher tariffs. This newfound opportunity has prompted an increase in enquiries from US customers, potentially boosting sales for the company.
DPS Designs, a Forest of Dean-based firm that manufactures metal moulds for airplane seats, is also grappling with the uncertainty surrounding the new tariffs. With the US being a key growth market for the company, the ambiguous language used to describe the tariffs has made it challenging to understand how they will impact their business. As they await clarity, businesses like DPS Designs are left in limbo, unsure of how to navigate these turbulent waters
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