Sainsbury's school trousers get pockets after girl's campaign

Sainsbury's school trousers get pockets after girl's campaign

In a triumphant victory, a young girl from Ipswich, named Georgia, successfully advocated for change in school uniform trousers by supermarket chain Sainsbury’s. The eight-year-old girl was disappointed to discover that some trousers had pockets while others did not, prompting her to take action. Georgia wrote a letter to Sainsbury’s and even started a petition at her school to address the issue. Her efforts did not go unnoticed, as Sainsbury’s responded by incorporating pockets into the trousers she wears.

During a shopping trip for school trousers with her mother, Georgia realized that the girls’ trousers lacked real pockets, unlike the boys’ trousers. Feeling it was unfair, she opted to buy boys’ trousers instead. Tu, the brand under which Sainsbury’s sells clothes, clarified that their school uniform selection is based on age, not gender. The new trousers purchased by Georgia’s family now feature deeper pockets and a bow stitched into the waist, satisfying her initial request.

After writing a letter to Sainsbury’s expressing her discontent in 2024, Georgia received a reply acknowledging her feedback. The clothing retailer admitted the absence of pockets in girls’ school trousers and agreed that it was a valid concern. Undeterred by the initial response, Georgia rallied support by obtaining 56 signatures from her peers, including boys, for her petition. Subsequently, upon her return to the store, she was elated to discover that pockets had been added to the girls’ trousers, marking a significant victory for her cause. Despite the company’s silence on the impact of Georgia’s efforts, the tangible outcome spoke volumes about the influence of one young girl’s determined campaign for change

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