Charli xcx announces ‘frat summer’ campaign against toxic masculinity

Charli xcx announces ‘frat summer’ campaign against toxic masculinity

Charli XCX has launched a bold new campaign called ‘frat summer’ aimed at challenging Andrew Tate and the Manosphere. The British-Indian singer was inspired by the hit Netflix show ‘Adolescence’ and concerns over the Trump administration’s impact on women’s rights. To address these issues, Charli XCX will be embarking on a series of male-focused performances and community events in both the UK and US.

In the US, Charli XCX plans to tour fraternity houses at American colleges, delivering speeches to promote gender equality and understanding. She hopes to bridge the divide between men and women through these events. The singer expressed her eagerness to engage in Q&A sessions with attendees, even if it means doing so “through gritted teeth.”

As part of her campaign, Charli XCX will also be releasing a new ‘frat’ merch line featuring varsity jackets and snapbacks. These items will be available for purchase at each of her performances. In the UK, Charli XCX will be performing at all-boys’ secondary schools, aiming to connect with a generation that may be feeling disconnected. She hopes her music and personality will resonate with these young individuals.

To further amplify her message, Charli XCX is set to release a new single titled ‘In Cell’ that addresses the dangers of male emotional repression. The song will be exclusively available on Twitch and featured in advertising on ‘Red Pill’ podcasts. Through her music and performances, Charli XCX aims to empower and educate audiences on important social issues

Read the full article from Mixmag here: Read More