Frances Mao and Fiona Nimoni authored an article for BBC News detailing the launch of a new digital shop by the Duchess of Sussex. Meghan has introduced this platform to offer fans the opportunity to purchase her favorite clothing, accessories, and jewelry recommendations. Emphasizing her ‘high-low’ style approach, which combines designer and accessible fashion, Meghan shared the ShopMy link with her 2.6 million Instagram followers, revealing that she would receive a sales commission on some products bought through the affiliate links she provided.
The ShopMy platform caters to “elite creators,” offering them a chance to earn revenue if a purchase is made through a shared link, with commission rates reaching up to 30%. Meghan personally curated and described the pieces in the online shop as a selection of items she loves, addressing the numerous inquiries she has received over time regarding her wardrobe inspiration. Notably, outfits previously worn by the Duchess have seen immense popularity, with some items selling out within minutes of her public appearances.
The recently unveiled 32-piece collection comprises neutral staples in muted colors such as white, beige, light blue, and black, showcasing natural fabrics like linen and cashmere. The range includes essential pieces like a white cotton t-shirt, a striped blue “boyfriend” shirt, white linen trousers, a black wool blazer, and an ivory-colored evening dress. While most products are from upscale high-street brands like Theory, Reformation, Polene, Madewell, and J Crew, the collection also features a mix of luxury and budget options to cater to a broader audience. ShopMy indicates that commissions typically range from 10 to 30%, depending on the brand or retailer, and allows creators to explore paid collaboration opportunities with a wide array of brands.
This latest endeavor by the Duchess follows the recent release of her Netflix lifestyle show, providing glimpses into her daily life at home, social engagements, and various hobbies like gardening and cooking. Additionally, Meghan’s venture into the lifestyle brand realm, formerly known as American Riviera Orchard and now rebranded as As Ever, focuses on offering beautifully crafted essentials like artisan preserves and teas. Fashion, lifestyle, and product recommendations are not new territory for Meghan, who previously operated her own lifestyle blog called The Tig, where she shared a plethora of tips ranging from beauty and diet to fashion and travel advice alongside words of wisdom about love and life
Read the full article from The BBC here: Read More
