Lucy Pearce’s rise to success from working in a scrapyard to creating a thriving beauty brand is an inspiring journey. She is the founder of House of Amor, a brand that offers salon-quality lashes and press-on nails for women to use at home. Pearce’s brand gained popularity after she began showcasing her products on TikTok, ultimately leading to features in prestigious publications like Vogue, Glamour, and Vanity magazine.
Growing up in Dundry, Bristol, Pearce always had an entrepreneurial flair, which she balanced with working part-time at her father’s scrapyard. It wasn’t until the Covid lockdown that she reevaluated her career and identified a gap in the market for affordable beauty solutions aimed at busy working mothers. This realization sparked the idea for House of Amor, and with an investment of £500 to £1,000, Pearce launched her brand in 2021, which quickly gained traction through social media.
The success of House of Amor continued to blossom, with the addition of a full range of beauty products and recognition from British Vogue for having the “Best Beauty Product of 2024” with their press-on nails. Pearce’s store in Winford, Bristol, and online presence further solidified her brand’s presence in the beauty industry. Beyond just beauty, Pearce believes that House of Amor empowers individuals and boosts confidence, creating a supportive community that she is dedicated to nurturing and growing.
With a focus on empowering people and making a positive impact, House of Amor has touched the lives of many customers who have shared how the products have transformed their confidence and self-esteem. Pearce’s journey from a humble beginning to a successful entrepreneur showcases the power of resilience and passion in pursuing one’s dreams, with her brand symbolizing empowerment and community building in the beauty industry
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