The relief that Nicola Sturgeon expressed upon no longer being the focal point of a police investigation is shared by many within the SNP. The party has endured a challenging period, with senior figures acknowledging its impact on last year’s general election results. While Ms Sturgeon is eager to move forward, the question remains whether her party can similarly recover and rebuild its political standing.
Operation Branchform has cast a long shadow over Ms Sturgeon and the SNP, with her husband Peter Murrell facing charges of embezzlement. As the chief executive who played a pivotal role in the party’s electoral success, his legal troubles have added to the overall turmoil. Despite being a crucial figure behind the scenes, it is Ms Sturgeon who remains the face of the SNP, embodying its public identity.
Following Ms Sturgeon’s resignation in February 2023, Humza Yousaf stepped into the role of first minister amidst the ongoing Branchform investigation. The constant developments related to the case overshadowed his leadership, detracting from his endeavors to establish himself in the position. The controversies surrounding key party figures and the police inquiry were cited as contributing factors to the SNP’s electoral setbacks in 2024.
John Swinney, who succeeded Ms Sturgeon, aims to steer the party towards a new direction free from the specter of Branchform. By focusing on policy initiatives and avoiding the daily disruptions of the investigation, Swinney seeks to reshape the party’s narrative and rebuild its electoral support. With his sights set on the upcoming Scottish election, he aims to restore the SNP’s image and secure another term in power through a redefined post-Sturgeon identity
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