A recent study has unveiled the continued positive impact of hosting Eurovision 2023 on the Liverpool City Region. Repeat visitors have contributed an additional £11.1m to the local economy over the past year, complementing the £54.8m generated during the event itself. This has solidified Liverpool’s position as a major global destination, with the city’s visitor economy now valued at an impressive £6.25bn.
Liverpool’s hosting of Eurovision was more than just a musical showcase; it was a declaration of solidarity, resilience, and global leadership. It showcased Liverpool as a city actively shaping history, not just witnessing it. This “Eurovision effect” has elevated Liverpool’s reputation as a premier international destination, attracting record-breaking tourism and positioning the city as a cultural and economic powerhouse.
Despite not being among the top 100 cities globally by population, Liverpool remains one of the top 10 most recognized non-capital cities worldwide. The Eurovision effect has further enhanced this status, highlighting Liverpool’s cultural influence on the global stage. Liverpool City Region’s Mayor emphasized that Eurovision was more than a competition; it was a display of unity and shared responsibility with Ukraine, enhancing Liverpool’s global influence and setting the stage for lasting international partnerships.
The research conducted by the Liverpool City Region Combined Authority and Liverpool City Council showcased the significant impact of Eurovision, including the financial boost from repeat visitors, the cultural benefits for attendees, and the city’s enhanced global reputation. This event has not only left a lasting financial legacy but has also reinforced Liverpool’s cultural capital, setting the stage for future major events and partnerships. Liverpool City Region’s readiness to host world-class events and its growing visitor economy highlight its standing as a major global events capital
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