Cadbury, the chocolate maker, has lost its place on the list of royal warrants for the first time in 170 years. The Birmingham-based company received its first warrant from Queen Victoria in 1854, but under King Charles, it has lost its title. Mondelez International, Cadbury’s US owners, said that it was disappointed to have lost its warrant.
The Royal Warrant of Appointment is granted for up to five years to companies recognised for providing goods or services to the monarchy. King Charles granted warrants previously held by 386 companies, including John Lewis, Heinz, and Nestle. A number of food and drink firms feature on the list, including Weetabix, Moet and Chandon, Bendicks, and Prestat Limited.
Warrant holders are allowed to use the coat of arms of the royal family they are associated with on their packaging, as part of advertising, or on stationery. However, earlier this year, King Charles was urged by campaign group B4Ukraine to withdraw warrants from companies “still operating in Russia” after the invasion of Ukraine. Mondelez and consumer goods firm Unilever, which has also lost its warrant, were named in the campaign.
Mondelez and Unilever both expressed their pride at having previously supplied the royal household. “Whilst we are disappointed to be one of hundreds of other businesses and brands in the UK not to have a new warrant awarded, we are proud to have previously held one, and we fully respect the decision,” said a spokesperson for Mondelez. The new list of warrants is granted for spring and summer in May and for autumn and winter in December
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