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According to research conducted by the BBC, Christmas dinner will be slightly cheaper at supermarkets this year due to falling turkey and Brussels sprout prices. The research indicates that the price of Brussels sprouts has dropped by 12%, while a 10lb frozen turkey is £1.21 less than it was in 2023. While all the trimmings are totted up, a family Christmas is expected to cost £31.66 in 2024, slightly down from last year’s £32.18.
Root vegetables, however, have gone up in price with a 26% increase in the cost of Maris Piper potatoes, which is behind the largest price changes this year. Tracy Bush, co-director of Provenance Potatoes in Kent, said that poor weather in recent years has contributed to the rise in potato prices. She explained that a wet spring and a difficult autumn when crops are harvested both affected the overall production of potatoes. Carrots have gone up in price too, by 13.4%, with the same wet weather delaying this year’s carrot planting season.
Jessica White, owner of Meg Rivers artisan bakery, has said that costs of ingredients rose, as well as packaging, wages, and electricity, but that her company chose not to increase prices. Aldi was the cheapest supermarket for a basic list of Christmas essentials, while Tesco was the most expensive, costing £36.51, according to BBC News’ research.
The cost of Christmas desserts also went up; Christmas pudding is now 11% more expensive than in 2023 and mince pies are up by 5%, according to the findings. However, when it comes to perishable items that make good loss-leaders, like carrots, for instance, customers may find the price dramatically reduced in the run-up to Christmas. Supermarkets have been known to sell these at a loss to tempt customers into spending more money on other profitable items
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