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Several Irish pubs in England, Scotland and Wales told BBC that this week they ran out of Guinness beer, after a limit was imposed on supply in the lead-up to Christmas. The Liffey in Liverpool, the pub where Guinness is usually the top seller, has been out of stock since Wednesday. Guinness’s owner Diageo reported last week that it was restricting how much pubs can buy because of “exceptional consumer demand” in Great Britain. The limits only apply to pubs in England, Wales, and Scotland while Northern Ireland and the Republic of Ireland remain unaffected.
Steven Crosbie, landlord of Irish-themed pub The Liffey said that he would usually get 12 lots of 50-litre barrels from his main distributor. Still, he was told to obtain one, and he ran out fully on Wednesday at noon. He also mentioned that some of his regulars aren’t turning up, others are staying for another pint before leaving, while some merely leave the moment they’re told there is no Guinness.
Some other pubs have grappled with Guinness shortages – but have managed to restore supply after a day or two. The supplies at the Durham and Leicester locations of Irish bar chain Katie O’Brien’s ran out for two days but restored after some struggling hours. Kate Davidson, landlady of the Old Ivy House in central London, has resorted to issuing ration cards to customers by which they can get a Guinness only if they buy two other drinks first.
Guinness sales have recently been bucking market trends, according to data from the food and drinks industry research firm CGA. While overall beer drinking was slightly down between July and October, the volume of Guinness consumed from barrels was up more than a fifth. Some have attributed it to so-called “Guinnfluencers” on social media, helping to boost the beer’s popularity among women and young people
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