Charity shops across the UK are experiencing an increase in demand ahead of the festive period, as shoppers seek out bargains and sustainable alternatives. Charity shops are proving an attractive option for those looking to save money, with reports of a Versace handbag being sold for just £15, and even a TV being bought for a bargain price. However, the increase in demand has not been met with a corresponding increase in donations, with Gail Wragg, a Barnardo’s shop manager, citing higher living costs as one reason for a decrease. Despite this, retail workers remain committed to raising funds through second-hand goods, with the public increasingly comfortable shopping in charity shops.
According to Robin Osterley, CEO of the Charity Retail Association (CRA), 2023 saw “record growth” in sales, with members reporting strong figures so far this year. In a challenging retail environment, charity shops continue to offer unique benefits to shoppers by offering sustainable and environmentally friendly options at a fraction of the cost of their high street counterparts. Charity shops now cater for a wide range of fashion styles, giving customers access to items that may no be available elsewhere.
Social media has played a role in the increased popularity of charity shops, with the likes of Chiara Hunter, assistant store manager of Sense charity shop, suggesting the trend for celebrities charity shopping has helped raise the profile of charity shops among younger generations. Sensible pricing and the opportunity to pick up one-of-a-kind products is also boosting the appeal of charity shop shopping.
While some shoppers seek out charity shops for their sustainable credentials, others are attracted by the chance to find unique treasures. Charlotte Deering, who documents her second-hand purchases on social media as The Money Ferret, has set herself a £5 budget for new festive decorations this year, picking up a rocking horse bauble for her mother’s tree and a bag of Playmobil characters to make her own advent calendar for daughter
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