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Former police sergeant Jez Daniels has called for an apology after being wrongly accused of shoplifting and subsequently banned from every Morrisons supermarket in the United Kingdom. Daniels believes he was “racially profiled” by staff who accused him of acting suspiciously while purchasing rosé wine and chocolates at a Morrisons store in Rogerstone, Newport. According to Daniels, the staff assumed that he was a thief upon seeing a black man with his face covered with a surgical-style mask as mandated by the Welsh government’s Covid regulations.
Daniels, a former volunteer firefighter and RAF veteran, who has served as a police officer in two forces, said he was followed around the supermarket and became increasingly aware of staff following him. Despite attempting to signal his innocence, he was eventually cornered in an aisle before a staff member approached him and informed him that he was banned from shopping at Morrisons. Daniels contacted Morrisons’ head office shortly after, but he described it as a “gaslighting” experience.
Following the incident, Daniels requested access to Morrisons’ surveillance footage, and staff statements, and found that the recordings did not match the supermarket’s allegations. Morrisons subsequently lifted the ban on Daniels, but continued to accuse him of acting suspiciously and behaving aggressively, claiming that there was “no racial motivation behind the complaint”.
Daniels, who now runs his own cybersecurity company from his office in Newport and counts the UK government as one of his clients, described the incident as triggering and now avoids supermarkets. He also expressed fears of “consumer racial profiling” and has taught his children defensive techniques to avoid being accused of shoplifting. Daniels has urged Morrisons to recognise that their staff were wrong and issue an apology for their actions. Morrisons declined to comment on the matter
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