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An MP from the UK’s Labour party has launched a campaign to reduce the price of a Cadbury Freddo chocolate bar to just 5p. Patrick Hurley, who represents Southport, started the petition after talking to schoolchildren in his constituency about political issues. Hurley revealed that one student had asked him to launch a campaign to reduce the cost of Freddos. The 18g bar was first introduced to the UK in 1973 and initially cost 10p. Prices for cocoa, which is used to make chocolate, have surged due to dry weather hitting harvests in West Africa.
Freddos remained at a cost of 10p for over a decade before prices began to rise in the mid-2000s. The bars now cost around 30p each. Despite this, the price rise has gained a nostalgic status with some, who complain about it in an often-tongue-in-cheek manner. Mondelez International, the company that owns Cadbury, has noted that it does not set retail prices for products that are sold in shops. However, the company did outline that its manufacturing costs have increased significantly since Freddo’s launch in 1973, along with cocoa prices.
Hurley has stated that he does not believe the campaign will be a success, but that it could act as an engaging and lighthearted way to encourage young people to become more involved in politics, something that they may be more receptive to if they start talking about the price of chocolate. He told the BBC that since he launched the campaign, he has learnt more about Freddos than any person should. The Labour MP has commented that the 20p cost of the bars is too much given the current cost of living crisis
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